The Fascinating History Behind Fetish Wear

In this article, the LOVE Team reveals what’s behind the mask of fetish fashion, discussing its origins, influence on pop culture and its place in contemporary fashion.

Fetish fashion isn’t a new phenomenon. It dates back to the 19th century, to the moment in which the industrialisation of rubber paved the way for new, more provocative outfits and textures. Rubber then became popular with the masses thanks to its water-proofing capabilities. A few decades later, this material found its way into the erotic world and became a must-have for those in fetishist circles.

At the start of the 20th century in the UK, rubber lovers created what is considered to be the first ever modern fetishist group, The Mackintosh Society. Since then, the fashion and fetish worlds have been closely linked, and the popularity of this intersection of interests keeps on growing.

​Fetters, an english brand created in 1976 by Maurice Stewart Addison (also known as Jim), innovated the fetish wear market by making it more accessible to the general public. It also played a significant role in reducing the stigma surrounding fetish culture by offering unique creations that allowed people to see sex as something varied that provides satisfaction as long as it’s practiced in a consenting environment, and uses the right accessories.

Contrary to popular belief, fetish fashion isn’t all black leather or latex clothing. Yes, these options are very popular, and are perfectly acceptable within fetish circles, but other options- such as coloured clothing, mixed textures and materials, and even added accessories- are just as welcome.

When it comes to fetish fashion, the most important thing is ensuring that the way you dress reflects your personality. Fetish fashion favours self expression. Of course, fetish outfits should still incorporate typical markers of the domain such as submission/domination, provocation, and eroticism, but the fetish world is extremely vast and varied. It is therefore entirely possible to be in keeping with the theme, at the same time as feeling comfortable and inline with yourself.

Fetish fashion is especially important within queer subcultures, where inclusivity and self-expression are pillars of these communities.

Over the last few years, fetish fashion has been featured by stylists and top fashion houses such as Alexander Mcqueen, Vivienne Westwood and Versace, to name just a few. BDSM and fetish themes have also been the subject of articles in Vogue.

There’s no doubt that nowadays fetish fashion has its trending moments. Celebrities have been seen walking red carpets around the world with outfits reminiscent of the BDSM world.

More generally, fetish fashion is well loved in techno circles, where music, fashion and eroticism often meet. In Germany, for example, very exclusive techno clubs often have strict dress codes pertaining to this style. However, inclusivity and freedom of expression remain essential, even in such places.

For beginners, fetish fashion might seem quite intimidating due to the numerous sub domains and possibilities it offers. Don’t fear, the LOVE Team is here to guide you along your first steps into this exciting world, with a selection of ideas designed to take you from amateur to expert!

When it comes to clothing, opt for textured fabrics that can add a bit of daring to your outfit. Here are four options to get you started (and don’t forget, black isn’t the only option!):

• Leather: a classic choice that combines eroticism with power play
• Latex: another classic. This option offers a level of sensuality you can’t find in your daily wear
• Lace: when we think of fetish, we don’t often think lace, but it’s actually a great option for slipping under other clothes and adding a textural contrast
• Netting: a little more daring than lace, fishnet is a versatile fabric that can be used as the main feature of your outfit, or as a cheeky little accessory
  

Often under estimated, accessories have the power to completely transform a look. Here’s a list of some of our favourite accessories to help complete your erotic ensemble:

• A riding crop: so you can embody the role of dominant (or submissive if left in the hands of a partner)
• A harness: this is a super trendy option at the moment, and it’s also ideal if you want to assert your presence in the fetish world
• A hood: this option is for the bolder newbies as it makes your fetish interests extremely clear
• A mask: if the hood is a little bit much for you, but you enjoy the level of anonymity it offers, then opt for a mask that partially covers your face instead
  

Now that you’ve taken a deep dive into this rich, stylish history, it’s time to let yourself explore all the exciting opportunities that the fetish fashion world has to offer. Whether you’re a complete beginner, a seasoned pro or just curious, it’s always important to be open, honest, and to embrace the diversity that fetishisms have to offer.